If you’re reading this article, you’ve already made the wise decision that having certain jewellery collections is critical for your jewellery business. Perhaps you came to this conclusion after reading our blog post about why it’s vital to start a collection. We also provided some collecting suggestions in the post. In this article, we’ll go through how to put together a jewellery collection. However, before we do so, let’s have a look at what constitutes a collection:
Design special collection for jewellery
What is a jewellery collection?
A jewellery collection is a collection of items with a common subject, metal, style, element, or vibe. Geometric, graduation, or earth-themed jewellery are examples of common themes. Shape, texture, and colour are all common jewellery components. A common aesthetic might be Baroque, contemporary, or organic. The goal is that the components work well together and complement each other. They should be designed so that customers view them as a whole rather than as individual pieces, yet new and complimentary items should be easy to include in the collection. At the end of the day, you want your collection to be able to speak for itself
How do you create a collection?
Gathering thoughts and words that characterise the collection you want to create is a wonderful place to start when creating jewellery. Consider words that can be used to tell a tale and see the storey in your mind. For instance, if you want to create a collection that appeals to the adventurous, this may lead you to consider space exploration and the universe. These phrases and ideas may come from anywhere, and after you’ve got them, you can start looking for a primary theme to bind the jewellery pieces together.
Returning to the cosmos theme, you can begin your search for galaxy-themed jewellery, such as stars, planets, moons, and comets, or you might begin your search for futuristic, geometric-shaped jewellery. From here, you can start putting your collection together and fine-tuning it as you go. You could opt to utilise a common colour palette or particular symbols or gemstones that you think complement each other. There are several methods to put up a coherent collection but bear in mind what items are presently selling the best. This will assist you in determining which pieces to include (and omit) from the collection.
Another factor to consider is if the jewellery items you wish to include in your collection have a demand or market. On this subject, there are several fashion publications to examine. While you want to develop your collection style, you also want to keep current with fashion trends.
Remember to emphasise the importance of branding; your collection should aid in the promotion of your jewellery brand, whatever you define it. If your jewellery is primarily targeted at millennials, for example, you should develop a collection around items that cater to their unique lifestyles and interests. In the end, your collections must support the narrative that your company is presenting. Keeping this in mind, as well as your target customer’s lifestyle, will help your collections sell more effectively.
Of course, none of these factors should come at the expense of quality; after all, quality is the key to attracting customers. Your collection’s designs should be not only gorgeous and dazzling but also balanced and useful. The objects should be new and exhibit exceptional design, not simply decent design.
Last but not least, there is the issue of expense. Consider the cost of production when you develop your collections. What materials are required? What about the precious stones? Manpower? Time? All of these expenses should have an impact on how you construct your collections.
As you can see, putting up a jewellery collection takes a lot of thinking; perhaps more than most people realise. Building your design collections, on the other hand, can be quite rewarding and is one of the most effective methods to advertise your business.